M HKA gaat digitaal

Met M HKA Ensembles zetten we onze eerste échte stappen in het digitale landschap. Ons doel is met behulp van nieuwe media de kunstwerken nog beter te kaderen dan we tot nu toe hebben kunnen doen.

We geven momenteel prioriteit aan smartphones en tablets, m.a.w. de in-museum-ervaring. Maar we zijn evenzeer hard aan het werk aan een veelzijdige desktop-versie. Tot het zover is vind je hier deze tussenversie.

M HKA goes digital

Embracing the possibilities of new media, M HKA is making a particular effort to share its knowledge and give art the framework it deserves.

We are currently focusing on the experience in the museum with this application for smartphones and tablets. In the future this will also lead to a versatile desktop version, which is now still in its construction phase.

The Marque of the Third Stripe, 2008

Artist Novel, 19.7 x 14 cm, 1079 p., language: English, publisher: Preromanbritain and Monitor Gallery, ISBN: 9780982139509.

©M HKA

Collection: Collection M HKA, Antwerp (Inv. no. B 2024/816).

Literary synopsis

New York-based artist Alexandre Singh's Faustian novella reimagines the life of Adi Dassler, founder of Adidas, in a world of reversed time and geography in which America is the Old World, and Europe a new frontier populated by geometry-worshipping primitives. This limited and signed edition includes Singh's 1080-page Dictionary of a Synæsthetic Language, nine Wikipedia-style essays, the original story and 18 hand-tipped color photographs.

Relation of the novel to the artist’s practice

Writing is certainly at the heart of all the projects Alexandre Singh is involved with. A good story can hold a lot of weight. And by weight we refer to all those extraneous embellishments that it is an artist’s pleasure to invent and attach onto his project. Of course, once laden with these burdens we then need to take out our shears and begin to prune away. For a good story should also be elegant and trim.

Book Design: Emily Lessard

Authorship: Artist Author.

Creative Strategy: Artworks Cite Novel.

Genre: Gothic.

Publishing: Self-Publishing.

Theme: Mysticism, Science-Fiction, Sports.

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Media

>

>Alexandre Singh, 'The Marque of the Third Stripe', installation and video, East International, Norwich, UK, 2007

>Alexandre Singh, 'The Marque of the Third Stripe', installation and video, exhibition view, Monitor Gallery, 2008

>Alexandre Singh, 'The Marque of the Third Stripe', installation and video, exhibition view, Monitor Gallery, 2008

>Alexander Singh, 'The Marque of the Third Stripe', installation and video, “Of This Tale I Cannot Guarantee A Single Word”, the Curating Contemporary Art Degree Show at The Royal College of Art, London (2008).

>Alexander Singh, 'The Marque of the Third Stripe', installation and video, “Of This Tale I Cannot Guarantee A Single Word”, the Curating Contemporary Art Degree Show at The Royal College of Art, London (2008).

Artist

> Alexandre Singh.

Exhibitions & Ensembles

> Exhibition: THE BOOK LOVERS - A Project about Artist Novels. The Elizabeth Foundation for the Arts, New York, 25 January 2013 - 09 March 2013.

> Exhibition: Book Lovers 4.0 (Pop-up Bookstore). De Appel Arts Centre, Amsterdam, 28 January 2014 - 02 February 2014.

> Exhibition: The Preparation of the Novel (Book Lovers 5.0). Fabra i Coats - Centre d’Art Contemporani de Barcelona, Barcelona, 18 July 2014 - 05 September 2014.

> Exhibition: WHAT HAPPENS WHEN THE ARTWORK BECOMES A NOVEL?. M HKA, Antwerp, 07 December 2012 - 21 April 2013.

> Ensemble: The Artist's Novel.