M HKA gaat digitaal

Met M HKA Ensembles zetten we onze eerste échte stappen in het digitale landschap. Ons doel is met behulp van nieuwe media de kunstwerken nog beter te kaderen dan we tot nu toe hebben kunnen doen.

We geven momenteel prioriteit aan smartphones en tablets, m.a.w. de in-museum-ervaring. Maar we zijn evenzeer hard aan het werk aan een veelzijdige desktop-versie. Tot het zover is vind je hier deze tussenversie.

M HKA goes digital

Embracing the possibilities of new media, M HKA is making a particular effort to share its knowledge and give art the framework it deserves.

We are currently focusing on the experience in the museum with this application for smartphones and tablets. In the future this will also lead to a versatile desktop version, which is now still in its construction phase.

Official Welcome, 2001-2003

Video, 00:30:00.

© Andrea Fraser. Image: M HKA

Collection: Collection M HKA, Antwerp (Inv. no. BK7517_M356).

In Official Welcome, performance artist Andrea Fraser alternates between the role of artist and that of presenter/art connoisseur. From behind the dais, the various protagonists bid the public welcome to a ceremony that will award a prize to a (fictional) artist. At first, the speeches seem like the usual fare for this sort of ‘event’. But as the performance progresses, it becomes increasingly clear that a parody is at foot. In the monologues we get every cliché in the book that we’re used to hearing at an awards ceremony. The speeches, but the body-language and intonation too, become ever-more grotesque. Halfway through the performance, Fraser starts undressing.

In Gucci underwear and high heels, she says: “Today I’m not a person. I’m an object in a work of art.” In this outfit she continues the alternating role of heavyweight presenter and the artist receiving the prize, ultimately removing everything. Naked, she pursues both incarnations, something that engenders an estranging, uneasy effect. The performance is recorded in the home of the private collector who commissioned this piece. The audience, seen reflected in the windows behind the artist, consists mainly of other collectors. In this context the satire is even more biting, and Andrea Fraser acidly comments on the symbiotic relationship between the well-intentioned avant-garde artist and rich art patrons and collectors.

Add to your list

Artist

> Andrea Fraser.

Exhibitions & Ensembles

> Exhibition: The collection XXXIII – The Collection as a Character. M HKA, Antwerpen, 07 June 2013 - 22 September 2013.

No image

> Exhibition: Museum in Motion - Andrea Fraser. M HKA, Antwerp, 16 September 2022 - 08 January 2023.

> Exhibition: Museum in Motion. M HKA, Antwerp, 16 September 2022 - 08 January 2023.

No image

> Ensemble: M HKA_DEFAULT_WORKS.

> Ensemble: NUCLEUS.

> Ensemble: Collectie Vlaamse Gemeenschap.

No image

> Ensemble: Must Art Be?.

No image

> Ensemble: An Architecture for Art - Andrea Fraser.